As we all should know by now, cracking the music industry is no easy feat. At ELAM we provide industry grade equipment, facilities and education, and we put a huge amount of focus and time into ensuring the ‘ultimate outcome'. The ‘ultimate outcome’ is where our trainees step into industry happy and well-equipped to start their journey of success. Over the years, several of our alumni have gone on to do absolutely great things in music but here are just 10 artists in particular we feel deserve to be ‘bigged’ up!
(Featured image: Ashley Singh)
Ashley Singh
Ashley Singh has just been signed to Warner and his recent single ‘10 Summers’ has been an outright success, achieving the second highest pre-saves in Warner Records UK history. When asked how he would describe his sound best he said “I would say sad songs that are brutally honest”. Ashley is currently touring Germany supporting Emily Roberts and has just released the open verse Edition (which went OFF on TikTok) of 10 Summers featuring Alfie Jukes.
FLO (Renee & Stella)
Renée, Stella, and Jorja make up FLO, an R&B girl band that just dropped their debut single ‘Cardboard Box’. The track has had huge success so far, amassing over a million views on YouTube and streams on Spotify. Their story began when Stella and Renée met in secondary school and bonded over their shared love of music. “Cardboard Box” was produced by the amazing MNEK (Little Mix, Dua Lipa, Mabel) and was released with Island Records. They recently dropped the live acoustic version to the debut track which sounds amazing and we can’t wait to see what else they have in store!
Pheobe ΔXΔ
Last month PHOEBE AXA released her latest single “Panic”, a pop song that will have you captured from the from the first listen. She released her debut EP in 2020 (Wisdom Teeth, Pt. 1) which she noted was an exploration of her identity and commented, “Panic is a comment on mental health and inner demons.” She has been shouted out on BBC Radio 1 as part of Josh’s (from You Me At Six) ‘Future Artists Mixtape’. PHOEBE AXA has performed multiple sold-out shows, the latest being at Colours in Hoxton, where she absolutely smashed it.
Isong
The R n Drill pioneer took the scene by storm with his Valentine’s Day hit track “Have You Ever Heard A Love Song On Drill?” which achieved millions of views and streams. Isong has proved that he is currently one of the most ambitious and original artists in the game. He recently dropped a remix to his R n Drill hit with the legendary Craig David which samples the guitar riff from Craig’s 2000 worldwide hit song “Fill Me In” and is produced by the multi-platinum selling producer, TSB.
Ama Lou
Ama Lou is arguably the most versatile artist to come out of the UK in recent years, and this is proven by her latest single “Same Old Ways”, a ‘boppy’ track which infuses the sounds and culture of London city with her smooth melodies. Her acclaimed EP’s Ama Who?, and AT LEAST WE HAVE THIS amassed major success and fans have given her recent single raving reviews. “Same Old Ways” was produced by the Grammy award-winning producer and writer Maestro the Baker, whose catalogue includes the likes of Rihanna, J Hus and Miraa May.
Chrissi
We’re so proud of Chrissi, a former music trainee who jumped onto the scene last year, enchanting us all with a debut performance at All Points East, and then going onto support BERWYN on tour. She wowed us with her fresh and potent take on R&B and lyrics that’ll have you right in your FEELINGS. She dropped her debut EP ‘Back In The Day’ late last year which catapulted her into the spotlight and has been described as “a mini-masterpiece of alt-RnB”. She is currently putting together her second EP and we honestly cannot wait to hear it.
Jvck James
Jvck James is currently one of the biggest names in the UK RnB scene; his performance for Berlin based platform ‘COLORS’ was a hit in Europe as well as in the UK. He sold out his debut headline show in 2018 and has been brought out as a special guest by the likes of Chronixx, Ella Mai and Mahalia. His debut EP ‘Detour’ amassed critical acclaim both in the UK and Europe, where he has performed numerous sold out shows. He released his 2021 EP ‘JOYRIDE’ with Sony which went on to be a huge success in the UK RnB scene. Last month he dropped his latest 4 track EP ‘On The Rocks’ which fans could not be happier about.
GIRLI
GIRLI’s unique and outspoken approach to pop has awarded her with a large and loyal fanbase. Her debut album ‘Odd One Out’ did brilliantly across Europe and the US. Her most recent project ‘Damsel in Distress’, is a 5-track body of work which highlights her colourful artistry. Her new releases have gained her over 4 million combined audio and video streams, and her fan base continues to grow. In November and December she will be touring the UK and Ireland so you better get your tickets!
tendai
This talented producer, writer, and artist has established himself as an incredibly original and unique new voice in the music industry. He was the first emerging artist under 0207 Def Jam and since then has done nothing but amaze us with his voice, pen and production. His debut single “Not Around” and second single “Infinite Straight” demonstrated his versatility and artistic prowess which is why he has since been named as The Guardian’s ‘One to watch’. His recent garage inspired single ‘Lately’ is full of smooth melodies and poetic lyricism accompanied by a cinematic world-building visual. He said “I wanted Lately, to feel like a soundtrack to London, walking on the underground, walking through the city,”
We’re so proud of all the talent that walks through the ELAM doors. We know there are many others doing great things too and we can’t wait to hear all about their success and see what all our trainees get up to once they leave and embark on their creative journeys.
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